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Competences
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Focusing on the areas of health and well-being, we
take an insight-driven and people-centric approach to
everything we do, with simplicity as an overriding theme. We
investigate potential growth areas and develop new
technologies that improve the quality of people's lives. Our
core competences that we use to do this are:
- Opportunity & trend spotting
We are constantly investigating what people’s future
needs will be. We monitor technology trends and examine how
we can turn them into profitable opportunities. We also
conduct exploratory research into new and emerging areas.
This includes carrying out 'deep dives', and identifying
potential partners. We often collaborate with Philips Design
and other partners and make use of their social-cultural and
fore-sighting expertise. This allows us to create shared
visions about what we expect will happen in the future.
Investigations into new and existing technologies for
health & well-being - often in collaboration with external
institutes or organizations - help bring many meaningful and
people-focused innovations to the market (for an overview
click here). It is also a valuable source of license income.
Our activities have led to more than 130,000 patent and
design rights, as well as many thousands of technical and
scientific papers.
Our application research enables us to explore what possible
applications we could create based on the technologies we
invented. We translate these ideas into working
demonstrators, so that people can actually experience what
our technology could mean to them. These prototypes then
function as a start for further development and user
studies.
We work closely with our partners to make sure our
innovations are based on true customer insights. In order to
ensure that what we develop makes sense and is easy to
experience, we have an extensive program of experience
research. Central to this is our ExperienceLab and its
virtual version SimplicityLabs.
With these labs we can investigate how people are actually
interacting with product concepts and prototypes. Based on
their feedback we then further refine the propositions.
In addition to research, we are also active in new business
development. Our venturing program provides a secure
environment for new businesses to emerge. It also gives
research ideas the chance to flourish and prove their worth
before being transferred to the next stage of their
development.
+ New business initiatives
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