ExperienceLab

In 2001 we started HomeLab, and since then we expanded it into ExperienceLab. We invite consumers and customers to take part in our research, by allowing us to watch them going about certain normal activities or interacting with new technologies. In realistic environments – like a home, a shop and a care setting – we can observe what people do naturally, and see what they find simple or difficult.

We can discuss with them their preferences and get their reaction to new options. In this way, we can fine-tune technologies so that they genuinely improve people’s lives in ways that they themselves say they experience as relevant, meaningful and simple.

Listening to people

ExperienceLab is the embodiment of Sense & Simplicity: developing technology not for technology’s sake, but to create products that enhance people’s lives in a meaningful way. It’s about listening to our customers and consumers to understand what motivates them, what they want and what they really need.

Innovations that make sense

Located at the High Tech Campus in Eindhoven, the Netherlands, it provides the perfect setting for the discovery of the practical, social and psychological implications of upcoming technologies. These discoveries will help us to create innovations that really make sense.

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