One of the unique research facilities developed by
Philips Research is the ExperienceLab, where a natural
setting is provided in which proposed new technologies and
applications can actually be tested and experienced.
In the ExperienceLab, multi-disciplinary teams including
psychologists, sociologist and designers can observe people
and monitor their behavior and interactions with the
innovative concepts. ExperienceLab provides an ideal
environment in which user-centered research can be
performed.
Insights into customer needs
This state-of-the-art facility enables researchers to
investigate user interactions with new technology, observing
and recording the interaction by means of embedded
electronics and ambient intelligence, unobtrusively built
into the surrounding environment. In this way researchers
can gain valuable insights into the needs of customers,
their behavior and their response to new product concepts
and scenarios. ExperienceLab can be applied to diverse
application domains such as lifestyle, healthcare, retail
and hospitality.
Using ExperienceLab for your research
Located at the High Tech Campus Eindhoven, ExperienceLab,
together with supporting expertise, is directly available to
users in and outside Philips. This service is provided
through MiPlaza,
division of Philips Research, as part of its portfolio of
capabilities. MiPlaza offers a range of leading edge
research services extending from user-centric research
support, ideation, concept development and prototyping, thin
film technology and microsystem devices, right through to
test measurement and materials analysis.