User-centered Research
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What will our world look like in ten years? What
technologies are round the corner? These are the questions
everyone gets asked when you tell someone that you work at
Philips. But Philips is asking different questions. Not what
can we have, but what do we need? Do people actually want
this technology and what should it do? What benefit does it
give them? Understanding people
Our challenge at Philips Research is to understand what
Philips can do to enhance people’s lives in ways and at
times that are meaningful to them. And then to apply our
expertise in technology to find or develop ways of actually
doing it.It’s the experience that counts
Previously, technology researchers tended to assume that
when they had developed a technology that did what it was
supposed to do efficiently, their job was done. It was then
up to people to use it, no matter how difficult they found
it. Today, we have learned our lesson. We realize that technology only really improves life if it offers a benefit that is experienced as an all-round improvement – not one gained only at the cost of extra complexity or discomfort. Starting with an insight
That’s why we agreed that every innovation should start with
an insight. And that’s why we are investing in experience
research, finding out how people experience technology. Our
ExperienceLab and our SimplicityLabs help us to gain
insights that form the starting point for further research.
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