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SimplicityLabs
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SimplicityLabs is a virtual environment that allows you
to experiment with new software-based product concepts. By
testing these concepts you help us to harness your feedback
at a very early stage in the innovation process.
Like Philips Research’s ExperienceLab, SimplicityLabs places
the consumer at the very heart of the innovation process.
What’s new about SimplicityLabs is that people can join in
the experiments at any time, from anywhere, as it is
targeted to concepts that can be tested in a virtual
environment. By doing this we hope to ensuring that products
in our portfolio are based on existing, wide-ranging
consumer needs.
How it works
For each selected product concept, a product mock-up or
software prototype is placed in the online SimplicityLabs
for you to experiment with. In this way, you can actually
try out the product concept features. Wide-reaching and
quick feedback is then gathered on key issues, such as
whether or not you like the concept, which functions are
popular and which could be improved.
+ Take a look for yourself |
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