With its potential to enable intrinsic security throughout the value
chain, Philips Intrinsic ID’s PUF technology opens the way to new and
simpler business relationships. Crucially, it allows IP to be made
widely available without the fear of cloning. There is no need for
complex contractual agreements. The prospective IP buyers simply
register their hardware and receive the IP along with a unique
activation code.
Ultimately, designers may be able to visit online IP stores, where they
can drag and drop IP into their design to evaluate its functionality
before they buy – with complete security for the seller and maximum
convenience for the designer.
Benefits for the entire industry
IP owner
- Simpler yet secure business relationships
- New business models
- Pay per use
- Secure 'try-before-you-buy' (you can supply with confidence)
Design house
- Freer access to IP
- Easy to implement; no need for dedicated hardware
- Control the use of your design
Brand
- Safeguard your brand reputation
- Protection against cloning
- 100% reporting on production
- Possibilities for feature activation on specific products
OEM
- Provide an audit trail for your customers
- Benefit from being a trusted partner
End-user
- Products are identified as intrinsically secure
- Expression of quality and safety, providing reassurance