Philips Research Press Release

Eindhoven, The Netherlands -- Royal Philips Electronics (AEX: PHI, NYSE: PHG) and Key Code Media Inc. announced today that they have signed a distribution agreement that will strengthen the sales and service of Philips’ world leading video watermarking products in the Hollywood area. Key Code Media will become distributor and service provider for Philips’ video watermarking products, providing the Hollywood Community with the best technology, support, and access to Philips’ solution for forensic tracking purposes.

Using the Philips technology, replicators can create large volumes of uniquely watermarked and labelled copies of video content. The underlying watermark technology was deployed with great success in the last two years when it resulted in the discovery of the origin of illegally copied and distributed versions of major motion pictures prior to their official release.

Philips’ business unit Content Identification offers a comprehensive range of hardware and software solutions for embedding and detecting video watermarks. “Philips’ is committed to providing the Hollywood Community with the best technology, support, and access to our products. It is important for us to understand the needs of our clients and to provide local representation for our technologies and products”, said Erik de Ruijter, General Manager of Philips Content Idenfication. “This relationship allows Philips to leverage Key Code Media’s local resources. Key Code Media has trained technicians and demonstration equipment that allows clients to receive local hands on information”, said Ronald Maandonks, business owner watermarking at Philips Content Idenfication.

“Hollywood is faced with combating unauthorized copying and distribution of content. Philips has a content protection and identification solution for MPEG, videotape and DVD copies that uniquely identifies the source of the unauthorized distribution. Key Code Media aligns itself with market leaders and helps them solve real problems with economical solutions. Philips fits that profile of a partnership. Philips has made a considerable research commitment to deliver commercially viable products today, along with an impressive roadmap for the future”, said Mike Cavanagh, President of Key Code Media.

For more information on Philips Content Identification, see www.contentidentification.philips.com

For further information please contact:
 

Ellen de Vries
Philips Research
Tel.: +31 40 27 42321
Mobile: +31 6 53243037
Email: ellen.de.vries@philips.com

Key Code Media, Inc.
11530 Ventura Blvd.
Studio City, CA 91604
818-303-3900
mcavanagh@keycodemedia.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 134,200 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.
 

About Key Code Media, Inc

Key Code Media provides comprehensive workflow solutions that address the specific needs of professional editing, special effects, animation, audio production, video encoding and video servers. Founded in 2001, the Company is one of the industry’s leaders for end-to-end turnkey system with unrivaled customer support. Our customer service consultants are manufacturer certified professionals with years of hands-on experience, committed to providing the highest quality technical support in the industry.