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Philips Research Press Release

September 2,  2005

Philips’ Future Zone at IFA 2005 demonstrates new technologies for Advanced Home Living and the Connected Consumer

Berlin, Germany – At the Internationale Funkausstellung (IFA) 2005, Philips will demonstrate a number of exciting new technologies aimed at enhancing and easing people’s experience when enjoying their A/V content at home and away. While being in different stages of development, the demonstrations are meant to fire people’s imagination of how these technologies could enrich their lives, and to gain visitors’ valuable feedback on their appreciation of such options. The Future Zone is part of the Philips booth at IFA 2005, the world’s largest Consumer Electronics trade fair, held in Berlin, Germany from 2 to 7 September.

 

3D displays and applications


Philips 3D Solutions, an emerging business in the Technology Incubator of Royal Philips Electronics, will demonstrate examples of its complete package of 3D displays and display signal processing. Philips’ new multi-view 3D display provides a richer, more informative, and more entertaining user experience, without the need for special viewing glasses.

With its new 42-inch 3D LCD monitor for the professional signage market, Philips 3D Solutions will demonstrate how 3D display technology can be used for high-impact in-store messaging for advertising or sales promotion, images, videos, and other forms of media suitable for a large screen. It will also show its 3D display and content rendering chip for mobile devices such as mobile phones. The display signal processing chip calculates 3D images out of 2D content in real-time, allowing users to enjoy any type of video content in 3D on their mobile devices.
 


 
Philips 3D Solutions’ display technology enhances the power of digital signage by adding an extra dimension to the picture.
Press information:

+ Philips 3D information display solution adds extra dimension to in-store messaging

+ 3D display-on-mobile becomes reality with Philips IC3D display signal processing chip

 
More information:

+ Video on 3D Displays

+ www.3dsolutions.philips.com

 
Download high-resolution pictures:

+ Pictures on 3-D Displays and Applications

 

Progress in rollable displays


At IFA 2005, Philips Polymer Vision, another emerging business in the Philips Technology Incubator, will unveil its latest mobile e-Reader concept Readius. Readius is a prototype of a connected consumer device for business professionals unwilling to sacrifice readability, mobility, performance, or weight in a pocket-sized, e-reader concept.

The Readius is the world’s first prototype of a functional electronic-document reader that can unroll its display to a scale larger than the device itself. With four gray levels, the monochrome, 5-inch QVGA (320 pixels x 240 pixels) display provides paper-like viewing comfort with a high contrast ratio for reading-intensive applications, including text, graphics, and electronic maps. Once the user has finished reading, the display can be rolled back into the pocket-size (100 mm x 60 mm x 20 mm) device.

 

Press information:

+ Philips unveils ‘Rollable Display’ pocket e-Reader concept Readius at IFA 2005

 

 

Philips Concept READIUS™ uses a display that can be unrolled for comfortable viewing.
More information:

+ www.polymervision.com

 
Download high-resolution pictures:

+ www.polymervision.com/New-Center/Downloads/Index.html

 

Digital TV on portable devices


Philips will demonstrate its PDD2016 Digital Video Broadcast – Terrestrial (DVB-T) receiver module which is optimized for portable applications such as portable media players and PDAs. With a slim design and small form factor, the Philips PDD2016 DVB-T receiver module is ideal for manufacturers wanting to incorporate TV functionality into their handheld designs. These modules enable consumers to follow their favorite program, catch up on the day’s news or watch highlights of the latest football match from virtually anywhere.

The low power consuming and high performance module can also be provided with an optional embedded antenna, which is optimized for portable devices – a unique feature for both manufacturers and consumers.

As part of its continuous program of developing products for TV-on-the-go for a variety of portable devices, Philips is also offering other DVB-T reception modules. These modules are the PMD2016, which can be embedded in notebooks or web tablets, and the PCD2016, which is an external CardBus TV card.

The PDD2016 module is scheduled for mass production in the second half of 2005. Customer samples are available now.
 

 

 

TV-on-the-go
Philips RF Solutions provides DVB-T reception modules that enable TV-on-the-go for portable devices.
 
 

New TV experiences by advanced video processing


A demonstration by Philips Research features a set of video processing techniques that turn TV images into a totally new viewing experience. Building on Philips’ line of renowned video-processing algorithms, such as Digital Natural Motion and Pixel Plus, these algorithms that are not related to picture quality are a new phenomenon in the consumer-electronics market.

As an example, ‘The Amazing Football Tracker’ allows television viewers to see the trajectory of a soccer ball as it moves across the field. The camera zoom and movement are derived from the broadcast television images. When this information is combined with the result of an algorithm that detects the location of the ball in the image, the image-processing technology creates a panoramic overview of the soccer field and captures the movement of the ball with a highlighted ball trajectory. The result: the intricate attack and defense patterns in a soccer play are revealed, giving viewers real-time insights into the action.
 



 

Amazing Football Tracker
Research on the video processing algorithms for the Amazing Football Tracker.
Press information:

+ Philips opens up new directions in video processing

 
Download high-resolution pictures:

+ Pictures on The Amazing Football Tracker

 

Photonic textiles turn fabric into intelligent displays


Another demonstration shows photonic textiles—fabrics that contain lighting systems and can therefore serve as displays. By integrating flexible arrays of multicolored light-emitting diodes (LEDs) into fabrics—and doing so without compromising the softness of the cloth—Philips Research is bringing these inert objects to life. Photonic textiles open up a wide range of applications in the fields of ambient lighting, communication, and personal health care.

To meet the challenge of creating light-emitting cloth objects that retain their softness, Philips Research and textile institute TITV Greiz have developed an interconnecting substrate made entirely of cloth. On these substrates, they have placed passive matrixes of 10 x 10 red, green and blue LED packages. The pixelated luminaries have been embedded in such everyday objects as pillows, backpacks, and floor mats, and prototype samples will be shown at the IFA.
 



 

Photonic textiles
Applied in soft fabric, the light from the small pixels diffuses, resulting in more or less continuous light-emitting soft surface.
Press information:

+ Video on Photonic Textiles

+ Philips demonstrates photonic textiles that turn fabric into intelligent displays

 
Download high-resolution pictures:

+ Pictures on Photonic Textiles


 

 
For media inquiries, please contact:

Ellen de Vries
Communications Department Philips Research
Tel +31 40 2742321
Email: ellen.de.vries@philips.com

 

 

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 134,200 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2007, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at www.philips.com/newscenter.