Eindhoven, the Netherlands
- Royal Philips Electronics is opening its ExperienceLab on 25th
October at the High Tech Campus in Eindhoven. Its existing HomeLab
facility has been successfully helping Philips to understand how
people deal with new technologies in a home setting since 2003. This
HomeLab will now be backed up by two new laboratories, CareLab and
ShopLab. All three laboratories have come together under the title ExperienceLab.
In CareLab, Philips researches solutions to bring
interactive healthcare systems and services into the home
environment, for example, new care solutions for the elderly. In
ShopLab, the vision that personalized ambient (lighting) atmospheres
enhance the shopping experience is researched. Through these labs,
Philips will be able to research not only feasibility and usability
in home environments, but also applications and experiences for
personal care and lighting innovations.
CareLab: Bringing care into the home The CareLab research program
especially focuses on the elderly and chronically ill and how to support
them in their daily lives. The latest development projects are placed in the
CareLab environment and tested by ordinary people. The objective is to
determine if these technologies are really meeting their needs, as well as
easy to experience and fun to use.
An example of one of the projects tested in CareLab is the smartBed, which
monitors an elderly person while they sleep. A bed is an ideal place for
monitoring people’s cardio vascular and respiratory performance and, of
course, their sleep. By monitoring people in their familiar surroundings
like their own home it can actually help save lives. It can encourage a
person to stay fit, and it can also help improve the quality of life for
people with heart disease.
“The whole idea of the lab,” explained Ivo Lurvink, CEO of Philips Consumer
Healthcare Solutions, “is to deepen our insight into how the elderly and
chronically ill deal with the new medical technologies we design to help
them in their daily lives. It’s going to help us produce solutions that are
attractive and exciting, simple to use but which will also fit smoothly into
the background of the home.”
ShopLab: A new future for shop lighting ShopLab helps us
understand the consumer and their decision-making process. With this
knowledge we can help to make shopping even more fun with solid state
lighting as an enabler of atmosphere creation instead of only light, while
allowing shops to maintain their house style and branding.
Lighting is no longer a static thing – it can influence the buying decision.
An example of the technologies tested in ShopLab is a solution to create
‘lighting atmospheres’, which has been developed by scientists at Philips
and enables the shop manager, for example, to change the atmosphere in his
shop in an easy and enjoyable way. Philips is creating smart environments
that can detect when people are present and their interest in products when
they are inside the shop, or even earlier, when they are still outside,
looking in the shop window. Intelligent Shop Windows are envisioned,
providing shop owners with new ways to create experiences and attract
customers, giving shoppers new ways to find out about the products
available, even when the shop is closed.
“A sound understanding of the application is essential for new business
opportunities,” said Peter van Strijp, CEO of the business line Philips
Solid State Lighting. “This is the essence of ShopLab where new applications
are being developed in an interactive way involving all parties in the value
chain.”
Steve Klink
Communications Department Philips Research
Tel.: +31 40 27 43703
Mobile: +31 6 10888824
E-mail: steve.klink@philips.com
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a
global leader in healthcare, lighting and consumer lifestyle, delivering
people-centric, innovative products, services and solutions through the brand
promise of “sense and simplicity”. Headquartered in the Netherlands, Philips
employs approximately 134,200 employees in more than 60 countries worldwide.
With sales of EUR 27 billion in 2007, the company is a market leader in medical
diagnostic imaging and patient monitoring systems, energy efficient lighting
solutions, as well as lifestyle solutions for personal wellbeing. News from Philips is located at
www.philips.com/newscenter.