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 Amsterdam, The Netherlands
- At the International Broadcast Convention (IBC) in
Amsterdam, Philips (NYSE: PHG, AEX: PHI) and eventIS
demonstrate a new way of personalized access to
audiovisual media: Personal TV Channels, known under
the Philips trademark Aprico.tv.
Aprico.tv makes it simple for a TV viewer to enjoy
the wealth of content available on TV,
video-on-demand services and Internet. The
application automatically learns the preferences and
favorite TV programs of the viewer, makes
recommendations and uses that to add new, relevant
content to personal channels. It only shows the
content the viewer is interested in and avoids
frustrated zapping and endless browsing through an
elaborate program guide. The content can be enjoyed
at any moment. Using Aprico.tv is as easy as
changing channels on a regular TV, so the viewer
does not need to learn anything new.
Philips will license the Aprico.tv technology to
eventIS. EventIS, as system integrator, will offer
the application to video-on-demand providers and
other service providers. “There is never something
interesting on TV is no longer an excuse”, says
Harry Koiter, Sales Director at eventIS. He
continues: “In your personal movie channel there are
always ten movies you would actually like to see.
When you return home after a week of a business trip
and you zap to your favourite series channel, you
continue where you left off watching. And if there
is a boring part, you can easily fast forward
through it.”
Frank Bistervels, Senior Director at Philips: “The
Philips application Aprico.tv manages the
entertainment explosion in a very simple way. In
order to let as many consumers as possible enjoy
this application, we will make it widely available
to operators, hardware manufacturers and system
integrators.”
At the IBC in Amsterdam RAI from 7 – 11 September
Philips and eventIS will demonstrate Aprico.tv
integrated into a regular set-top box as part of an
eventIS video on demand system. Please visit the
eventIS booth: 4.254, Hall 4.
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