In the spring of 1981, Herbert von Karajan, conductor of
the Berlin Philharmonic orchestra, was one of the first outsiders to
be allowed to listen to the CD at Philips.
He instantly fell in love with the quality of the new medium. In
April of that year, during the Salzburger Festspiele, Von Karajan decided
to play the new sound at a press conference. "This is a technological
advance that is comparable with the changeover from gas lamps to electric
light," he told his audience.
Von Karajan’s enthusiasm was however not sufficient to win over the
record companies for the new medium. PolyGram, a Philips subsidiary,
only changed its track when Jan Timmer (later president of Philips)
took over the helm. He announced a 500-day program to develop CD presses
and to take the market by storm one and a half years later with half
a million CDs.
Very precise equipment is required for the production of a CD. It
starts with the production of one CD, the master. A powerful laser writes
the information on a light-sensitive layer. The parts exposed to laser
light are etched away, thus giving rise to the pit pattern. This positive
master is used to make a negative die from nickel. This ‘stamper’ has
bumps at the places where pits are to be made in the CD.
When the stamper is ready, it is installed in the core of the CD
press. The negative die forms a part of the mould which is used to cast
the CD. The CD is cast by heating plastic (polycarbonate) and injecting
it into the mould. When the plastic has cooled, it leaves a disc in
the mould which has a precise imprint of the pit pattern. This disc
then passes to the following station in the machine to be given a reflective
aluminum layer on the side with the pit pattern. This layer causes the
laser light to be reflected when the CD is played. In the following
process step the aluminum layer is coated in a protective transparent
lacquer. The lacquer prevents the aluminum from oxidising and ensures
that the CD remains antistatic. In most cases a label is then printed
on the CD in the same machine.
All of this must be carried out with great precision. A single particle
of dust can potentially cause irregularities and subsequently lead to
hitches in the music. In the early days expensive cleanrooms were required
to allow the equipment to operate unhindered and, because every person
carries a lot of dust with them, the specialist technologists were dressed
like astronauts so as to prevent any risk of contamination.
The extremely short development time for a CD factory could only
be achieved using concurrent engineering, at that time a new way of
carrying out large-scale production. Various technical aspects of the
presses were not developed one after the other, but in parallel by separate
teams. This meant that work was being carried out simultaneously on
the processes for the presses, the application of a reflective metallic
layer, the protective transparent coating, the printing of a label and
the design of a factory.
This parallel method of working requires that the development teams
are exceptionally well geared to one another. The manner in which the
reflective layer had to be applied, for example, was very much dependent
on the temperature during pressing or on the properties of the protective
coating. A change in one process had consequences for another.
The PolyGram engineers did not know whether or not the result would
be favorable until just before they were to commence building the factory.
Then a prototype CD player became available with an audio output, with
which the music could be made audible. Until that point in time, the
test pressings could only be assessed by means of measuring instruments.
In August 1982 the real pressing was ready to begin in the new factory,
not far from the place where Emil Berliner had produced his first gramophone
record 93 years earlier. (Deutsche Grammophon, Berliner’s company, had
by now become a part of PolyGram). The first CD that was pressed in
Hanover was a recording of Herbert von Karajan conducting the Alpine
Symphony by Richard Strauß. In January 1983, 500 working days after
the start of production, half a million CDs had been made. The demand
from Japan in particular was overwhelming.