“It’s going to make games a lot bigger and a lot more intense. It
takes over all your senses,” said Oliver Welsh, a freelance games
journalist, after experiencing the first 2006 press demonstration of
amBX organized by Philips. “There was a great moment in [computer
game] Broken Sword: you could feel the force of the plane’s wake
from the fans,” continued Welsh.
This ‘immersive’ games experience was powered by amBX, the
brainchild of Philips researchers David Eves and Richard Cole. amBX
(pronounced ‘ambie-ex’) is short for ‘ambient experiences’, and is
one manifestation of Philips’ wider ‘Ambient Intelligence’ vision.
PDF file of complete article (102 KB)
+ Living the game
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Website amBX
Jo Cooke
Chief marketing officer amBX
E-mail:
jo.cooke@philips.com