Human Perception Research

Philips’ brand positioning Sense and Simplicity underlines its aim of delivering advanced products and applications that are meaningful and easy-to-use. To do so, we need to fully understand how people experience technology. As all experiences in a person’s life are made up of a combination of seeing, hearing, feeling, tasting and smelling, studying these basic modalities leads to fundamental insights that can be applied in human-centric design. Human perception is an important research field that has already led to many innovative products and applications.