Philips Research Technology
A new atmosphere for every customer |
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Shopping has become one of the most popular leisure activities in
economically advanced countries. People no longer only go shopping
when they need something: the experience of shopping is becoming
more important. This also means that these people navigate through
stores in a less structured way, and will be attracted by
environments, which are appealing and pleasant to be in. As a
result, retailers continuously try to optimize the shopping
experience in such a way that increases people’s willingness to buy.
Research shows that one of the most effective ways of influencing
buyers is through lighting. To help retailers make full use of
lighting as a marketing tool, Philips Research is working on a wide
variety of new lighting solutions. In a very early stage, shoppers,
retailers and lighting professionals are involved to test these
solutions to ensure that they meet the needs of all key players.
At EuroShop 2008 (23-27 February), Philips Research showcased a selection of unique new lighting solutions that enable interactive and appealing product presentations and quick and easy atmosphere creation for retailers (read press release). Solutions for interactive and appealing product presentations are:
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