From 2D to 3D television – the roadmap

At present, our 3D displays – that can easily switch between 2D and 3D mode – are used for professional applications, such as in-store advertising, where 3D certainly adds a ‘wow!’ factor. At Philips Research, we are exploring opportunities to bring 3D TV also into the broader consumer domain over the years to come.

The availability of 3D content is of key importance. Therefore, we are developing tools for automated conversion of 2D content into 3D, and for dedicated creation of 3D content. Furthermore, we are partnering with industrial and academic players in a European consortium to further develop a broadcast format for 3D television.

All in all, the basic requirements are being met to bring a new, exciting viewing experience to mass consumer markets. 3D is here now and may soon revolutionize TV viewing in the home.