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 A new atmosphere for every customer
Shopping has become one of the most popular leisure
activities in economically advanced countries. People no
longer only go shopping when they need something: the
experience of shopping is becoming more important. This also
means that these people navigate through stores in a less
structured way, and will be attracted by environments, which
are appealing and pleasant to be in. As a result, retailers
continuously try to optimize the shopping experience in such
a way that increases people’s willingness to buy. Research
shows that one of the most effective ways of influencing
buyers is through lighting. To help retailers make full use
of lighting as a marketing tool, Philips Research is working
on a wide variety of new lighting solutions. In a very early
stage, shoppers, retailers and lighting professionals are
involved to test these solutions to ensure that they meet
the needs of all key players.
At EuroShop 2008 (23-27 February), Philips Research
showcased a selection of unique new lighting solutions that
enable interactive and appealing product presentations and
quick and easy atmosphere creation for retailers (read press
release).
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