Privacy and trust
In the same way that HomeLab is as close as possible to a real home,
the human guinea pigs that are selected to live in it are as close
as possible to ordinary people. They are selected from members of
the general public by an independent selection agency, the only
criteria being that they fit certain profile parameters such as age
and interests.
Not surprisingly, when these people first enter HomeLab they are
highly inquisitive about the environment. Although they are aware
that it is a technologically advanced home, technology in the form
they have been used to is nowhere to be seen. Instead of
conventional TV sets, for example, there are merely screens with
none of the usual controls.
A typical first response is to seek out the technology, up-ending
chairs and other items of furniture in the belief that they will
find technology in everything. While some of this inquisitiveness is
probably due to natural curiosity, it is also based in a deep-rooted
mistrust of a technology that they know must continuously monitor
their activities in order to do its job properly. Thoughts of George
Orwell’s ‘1984’ are probably not too far from their minds.
In practice, this issue of trust (or mistrust) is one of the main
areas of concern for scientists at Philips Research and it is why
HomeLab project teams typically include one or more experimental
psychologists as well as engineers and scientists. With its firm
commitment to improving the quality of people’s lives, Philips is
only too aware that no matter how advanced its technology and how
exciting the scenarios in which it is used, people will not accept
it if they do not trust it. The results of its research so far have
shown that simply giving consumers access to and control over the
data that the system collects about them is often sufficient to
allay there fears, even if they do not choose to exercise that
ability.
This question of trust is closely linked to another social issue
that is addressed in HomeLab – namely the issue of privacy. For a
long time, video telephony has been hailed as one of the next killer
applications for the connected home, but nearly always in the
context of the way existing voice calls are made – the phone rings
and you choose whether or not to answer it. In an Ambient
Intelligence environment, however, one of the main applications for
such links is seen as creating a continuous feeling of togetherness
so that you can share specific experiences or everyday living with
friends and relations who are physically separated from you.
Experiments in HomeLab have shown that ‘full-motion’ video links
that show every movement and facial expression of each group member
can actually be quite disturbing, because participants have the
uneasy feeling of being watched. A better feeling of togetherness
was created when the visual information available from remote sites
was limited to a sketch-like outline of each person. This is a
typical example of how experiments within HomeLab have proven that
intuitive solutions are not always the correct ones.
Researchers in HomeLab have also investigated ways in which this
feeling of togetherness can be engendered as a continuous background
task rather than being confined to specific activities such as
watching a football match together. When you live with people in the
same house, you pick up a lot of contextual clues about who is at
home and what they are doing – for example, the shoes that you see
in the hallway when you arrive home, the sound of running water in
the bathroom or the smell of cooking from the kitchen.
Philips Research is therefore looking at ways in which some of this
contextual information can be communicated between homes in a way
that does not intrude on individual privacy. One idea is that the
level of activity on utility feeds such as gas, water and
electricity could be monitored and transmitted to the homes of
friends or family members in order to provide such clues.
A key advantage of HomeLab is that it is a fully working home as
well as a laboratory, which means that participants can easily live
in it continuously for several days. This has two important
advantages. Firstly, it gives them time to forget that they are
being observed, not only by the sensors that are built into the
Ambient Intelligence systems but also by Philips’ researchers from
behind one-way mirrors. Secondly, it allows them to become familiar
with the environment and to settle down into daily routines that
closely resemble those that apply in their own homes.
This second phase, when participants have overcome the wow-factor
and become oblivious to the cameras, is the one that yields the
results Philips Research is looking for. During this time, the
activities, postures, facial expressions and the social and
user-system interactions of participants are all recorded so that
they can be analysed to identify system improvements and new
applications.
After more than a year in which several projects have run in
HomeLab, several important facts have already come to light. Once
people realize the benefits of new technology, they begin to trust
it. Once they trust it, they become comfortable with it. And once
they become comfortable with it, it changes their lives.
A culture of cooperation
For those fortunate enough to have been human guinea pigs in
Philips’ HomeLab, Ambient Intelligence will have already changed
their lives, if only for a few short hours or days. Given a glimpse
of what the future might look like, it is highly probable that in
some small way it will have altered their perspective on technology
forever. However, it is not only the lives of HomeLab’s guinea pigs
that Ambient Intelligence has already affected. It has also changed
the lives of a large number of people within Philips.
For practical reasons of human communication and cooperation, large
companies such as Philips, are actually made up of many small
companies, each with its own business plan, product development
roadmap and marketing strategy. Truly successful companies are the
ones that can unite these component companies into a common goal.
When you look at the current structure of Philips, which has now
been in place for the best part of two decades, it is clear that its
separate divisions all operate with the common goal of improving the
quality of people’s lives. Its Consumer Electronics division is
committed to improving the quality of our leisure experiences, its
Medical Systems division to improving our state of health, and its
Lighting and Domestic Appliances & Personal Care divisions to
extending the hours available to us for enjoyment. Stemming from the
very top ranks of Philips, an initiative called TOP (Transforming
into One Philips) has already been put in place to leverage
synergies between these divisions to create new product concepts and
user experiences.
In the world of Ambient Intelligence few things operate stand-alone.
Lighting, sound, vision, domestic-appliance and personal-healthcare
products all play a part in creating a total environment that is
sensitive and responsive to the presence of people. Ambient
Intelligence therefore fits extremely well into the TOP programme,
helping to spread a culture of communication and cooperation
throughout the entire company. Such cooperation was the source of
"
The New Everyday", a 350-page comprehensive book on all aspects of
Ambient Intelligence, published jointly by Philips Research and
Philips Design.